…but what exactly is Purpose anyway?

A few years ago, "Purpose-Driven Marketing" sparked a real trend, then disappeared from the scene for a year or two, and is now making a comeback. In a world where consumers are becoming increasingly conscious and brands are throwing clear values around, differentiation is necessary to maintain authenticity and balance.

We are pleased to delve into the topic for you in our new whitepaper. It includes, among other things:

• Definition and industry interviews
• Corporate Responsibility & Brand Activism
• Successful and less successful case studies